Marketing

The APL Marketing Division is responsible for export and domestic marketing initiatives supporting the pork industry.  The marketing initiatives include ongoing development of marketing strategies including consumer, food service and retail segments, to build a strong presence of Australian pork in the marketplace in the future.

APL marketing initiatives as well as plenty of pork recipe ideas can be found on the consumer website - www.pork.com.au

Nutrition campaign launches healthy lean pork
Australian pork is currently being promoted as part of the national nutrition campaign, "Pork as lean as skinless chicken?", which promotes the benefits of eating trimmed pork. The campaign will run through until July 2008.

Further details about national nutrition campaign 

Pork Promotions for Christmas 2008

2008 Pork Cuts Chart