Marketing
The APL Marketing Division is responsible for export and domestic marketing initiatives supporting the pork industry. The marketing initiatives include ongoing development of marketing strategies including consumer, food service and retail segments, to build a strong presence of Australian pork in the marketplace in the future.
APL marketing initiatives as well as plenty of pork recipe ideas can be found on the consumer website - www.pork.com.au
Summer campaign
The 2009 Summer promotional campaign capitalised on the strength of Pork as a BBQ meat, offering 5 customers an opportunity to win a trip to Voyages Dunk Island. To learn more about this campaign, click here. 